ARTICLES

ARTICLES
ADVISORY
COACHING
TECHNICAL
SUSTAINABILITY & ENVIRONMENTAL MANAGEMENT
INTEGRATED REGULATORY PROCESSES ARE CRUCIAL FOR CONSERVATION PROGRESS
Achieving Effective ESA Consultations in FIFRA Registrations
Creekbank Associates reviews and critiques the current FIFRA registration ESA process through the lens of the March 2020 Carbaryl Draft Biological Evaluation (DBE), providing recommendations to inform and advance the Section 7 consultation and including methodologies for identifying best-fit conservation measures with an equitable, transparent framework for all registrants.

JODY BICKEL
Founder, Chief Coach & CEO
For more than 25 years, Coach Jody Bickel, Founder and CEO of Creekbank Associates, has coached sustainability leaders to achieve their most important goals. Jody is deeply passionate about empowering sustainability leaders to break-through the circumstances that hold them back from achieving their full potential. Her goal is to build strong 1-1 connections with sustainability leaders she coaches so they become even more successful than they’ve been in the past.
Pioneering Change: Why Businesses Need to Rethink Their Environmental Strategies
ARTICLESARTICLESPioneering Change: Why Businesses Need to Rethink Their Environmental StrategiesAs industries with significant environmental footprints navigate increasing public and regulatory scrutiny, the time to align sustainability goals with business outcomes...
Silos Suffocate Sustainability: Here’s How to Do Better
ARTICLESARTICLESSilos Suffocate Sustainability: Here's How to Do Better Over the last 20 years of coaching sustainability leaders, I’ve noticed a trend. By mindset, these leaders generally fall into one of two categories: doer or ringmaster. The way they...
Case Study: How a Global Industrial Leader Unlocked Non-Traditional Returns from Real Estate for Environmental, Social, and Business Impact
ARTICLESARTICLESCASE STUDY: HOW A GLOBAL INDUSTRIAL LEADER UNLOCKED NON-TRADITIONAL RETURNS FROM REAL ESTATE FOR ENVIRONMENTAL, SOCIAL, AND BUSINESS IMPACTIn today’s rapidly evolving business landscape, sustainability is no longer just a buzzword; it’s a strategic...
1,600 Species, 50 States: Looking Ahead for Mitigation Providers
ARTICLESARTICLES1,600 SPECIES, 50 STATES: LOOKING AHEAD FOR MITIGATION PROVIDERS Presented at the 2020 National Mitigation Banking & Ecosystem Banking Conference Registration of crop protection products, particularly challenges related to achieving...
Case Study: Fractional Environmental Leadership Resolves Strategy Conflicts and Aligns Enterprise Operations
ARTICLESARTICLESCase Study: Fractional Environmental Leadership Resolves Strategy Conflicts and Aligns Enterprise Operations Turning Conflict into Clarity: Unifying Strategy, Operations, and Stakeholder Trust By Jody Bickel Founder, Chief Coach & CEOThe...
FRACTIONAL LEADERSHIP
Case Study: Fractional Environmental Leadership Resolves Strategy Conflicts and Aligns Enterprise Operations
ARTICLESARTICLESCase Study: Fractional Environmental Leadership Resolves Strategy Conflicts and Aligns Enterprise Operations Turning Conflict into Clarity: Unifying Strategy, Operations, and Stakeholder Trust By Jody Bickel Founder, Chief Coach & CEOThe...
ADVISORY
Pioneering Change: Why Businesses Need to Rethink Their Environmental Strategies
ARTICLESARTICLESPioneering Change: Why Businesses Need to Rethink Their Environmental StrategiesAs industries with significant environmental footprints navigate increasing public and regulatory scrutiny, the time to align sustainability goals with business outcomes...
Silos Suffocate Sustainability: Here’s How to Do Better
ARTICLESARTICLESSilos Suffocate Sustainability: Here's How to Do Better Over the last 20 years of coaching sustainability leaders, I’ve noticed a trend. By mindset, these leaders generally fall into one of two categories: doer or ringmaster. The way they...
Case Study: How a Global Industrial Leader Unlocked Non-Traditional Returns from Real Estate for Environmental, Social, and Business Impact
ARTICLESARTICLESCASE STUDY: HOW A GLOBAL INDUSTRIAL LEADER UNLOCKED NON-TRADITIONAL RETURNS FROM REAL ESTATE FOR ENVIRONMENTAL, SOCIAL, AND BUSINESS IMPACTIn today’s rapidly evolving business landscape, sustainability is no longer just a buzzword; it’s a strategic...
1,600 Species, 50 States: Looking Ahead for Mitigation Providers
ARTICLESARTICLES1,600 SPECIES, 50 STATES: LOOKING AHEAD FOR MITIGATION PROVIDERS Presented at the 2020 National Mitigation Banking & Ecosystem Banking Conference Registration of crop protection products, particularly challenges related to achieving...
COACHING
Part 2: How To Ensure Reporting Doesn’t Block Your Sustainability Progress
ARTICLESARTICLESPart 2: How To Ensure Reporting Doesn’t Block Your Sustainability Progress I often see enterprises get their cart and horse out of order when it comes to organizing their sustainability activities. If you want your sustainability reporting to...
Part 1: 5 Steps To Ensure Reporting Doesn’t Block Your Sustainability Progress
ARTICLESARTICLESPart 1: 5 Steps To Ensure Reporting Doesn’t Block Your Sustainability Progress As a coach for sustainability leaders, I often advise clients on how to generate sustainability reports while also making progress on their most important initiatives....
10 Ideas To Get The Most From Your Sustainability Team
ARTICLESARTICLES10 IDEAS TO GET THE MOST FROM YOUR SUSTAINABILITY TEAM Produce Even Better Outcomes Through Existing Investments in Team, Technology and Time By Jody Bickel Founder, Chief Coach & CEOAs I talk with sustainability leaders around the globe, I...
My Top Three Sustainability Leadership Lessons
ARTICLESARTICLESMy Top Three Sustainability Leadership Lessons I’ve been fortunate to coach sustainability leaders for more than 20 years now. Over the last several years, as sustainability has become more prominent, I’ve found that leadership skills have become...
For Sustainability Leaders Enhancing Social License to Operate is the Mission
ARTICLESARTICLESFOR SUSTAINABILITY LEADERS, ENHANCING SOCIAL LICENSE TO OPERATE IS THE mISSION Sustainability leaders today are under great pressure. Very few roles have as many taskmasters. From the board to the C-Suite to employees to regulators to...
5 Reasons Sustainability Leaders Need a Coach
ARTICLESARTICLES5 REASONS SUSTAINABILITY LEADERS NEED A COACH By Jody Bickel Founder, Chief Coach & CEOSustainability is a relatively new discipline and function within modern organizations. Most professionals can probably describe the responsibilities of...
Five Ideas for Sustainability Leaders to be Even More Effective in their Roles
ARTICLESARTICLESFIVE IDEAS FOR SUSTAINABILITY LEADERS TO BE EVEN MORE EFFECTIVE IN THEIR ROLES How To Optimize Your Performance as a Sustainability Executive By Jody Bickel Founder, Chief Coach & CEOSustainability roles are proliferating globally and the...
TECHNICAL
Conservation that Counts
ARTICLESARTICLESCONSERVATION THAT COUNTS ESA Compliance Provides Opportunities for Increasing Crop Use Markets, Benefitting Species Conservation, and Achieving Legal Defensibility Our focus is on presenting how to have conservation that counts for...
Modern Crop Protection Business Strategies Need to Integrate Regulatory and Conservation Outcomes
ARTICLESARTICLESMODERN CROP PROTECTION BUSINESS STRATEGIES NEED TO INTEGRATE REGULATORY AND CONSERVATION OUTCOMES A Short History of the FIFRA-ESA Regulatory Debacle and a Way Forward for Business, the Environment, Regulators, and Society Ease of compliance is...
Better Faster More Effective
ARTICLESARTICLESBETTER, FASTER, MORE EFFECTIVE Meaningful Stewardship Outcomes and Better Pesticide Consultations through the Use of Population Assessment and Conservation (PAC) Measures Creekbank Associates proposes a smarter methodology to improve...
How to be FIFRA & ESA Compliant
ARTICLESARTICLESHOW TO BE FIFRA & ESA COMPLIANT Your Guide to Getting and Keeping Crop Protection Products on the Shelf Crop protection companies with markets in the United States are dependent on a regulatory framework mandating compliance with two federal...
Developing a Communication Platform that Meets the Needs of Both Fifra Labeling Instructions and Endangered Species Act Avoidance and Minimization Requirements
ARTICLESARTICLESDEVELOPING A COMMUNICATION PLATFORM THAT MEETS THE NEEDS OF BOTH FIFRA LABELING INSTRUCTIONS AND ENDANGERED SPECIES ACT AVOIDANCE AND MINIMIZATION REQUIREMENTS Ideas for Opportunities Toward Achieving Compliance and Species Protection As...
A Pilot Example of Maximizing Conservation Measures
ARTICLESARTICLESA PILOT EXAMPLE OF MAXIMIZING CONSERVATION MEASURES Using Avoidance, Minimization, and Offsetting in National Scale Pesticide Consultations Reasonable and prudent measures (RPMs) and reasonable and prudent alternatives (RPAs) have been the...
Three Recommendations for Crop Protection Industry Executives
ARTICLESARTICLES10 Ideas To Get The Most From Your Sustainability Team5 Reasons Sustainability Leaders Need A CoachFive Ideas For Sustainability Leaders To Be Even More Effective In Their RolesSilos Suffocate Sustainability: Here's How to Do BetterLeveraging Expert...
SUSTAINABILITY & ENVIRONMENTAL MANAGEMENT
6 Ideas for Sustainability Leaders to Impact their Organizations
ARTICLESARTICLES6 IDEAS FOR SUSTAINABILITY LEADERS TO IMPACT THEIR ORGANIZATIONS How To Guide Meaningful Change Where You Work Most people working in the environmental field got into this line of work to make some kind of positive change for the environment....
6 Things Sustainability Leaders Should Know – But Often Miss
ARTICLESARTICLES6 THINGS SUSTAINABILITY LEADERS SHOULD KNOW - BUT OFTEN MISS How To Access The Expertise You Need To Succeed - Today, Not Tomorrow Sustainability leaders face an evolving landscape that demands agility, innovation, and the right knowledge at the...
Depolarizing Climate and Breaking Down Corporate Silos
ARTICLESARTICLESDepolarizing Climate and Breaking Down Corporate Silos Earlier this year, Jody Bickel from Creekbank Associates and Jenny Morgan, author of Cancel Culture in Climate, sat down for a critical and candid conversation on two of the most persistent...
Bridging Agriculture and Conservation: Strategies for Engaging in Environmental Markets
ARTICLESARTICLESBridging Agriculture and Conservation: Strategies for Engaging in Environmental MarketsAgricultural sustainability is increasingly tied to the health of natural resources, yet aligning conservation goals with production systems and environmental market...
4 Ways To Deploy Proven Environmental Expertise To Achieve Progress
ARTICLESARTICLES4 Ways To Deploy Proven Environmental Expertise To Achieve Progress How To Leverage Expert Partners To Strengthen Your Positioning And Improve Outcomes Sustainability leaders today are navigating high-stakes challenges at an accelerated...
Pioneering Change: Why Businesses Need to Rethink Their Environmental Strategies
ARTICLESARTICLESPioneering Change: Why Businesses Need to Rethink Their Environmental StrategiesAs industries with significant environmental footprints navigate increasing public and regulatory scrutiny, the time to align sustainability goals with business outcomes...
Silos Suffocate Sustainability: Here’s How to Do Better
ARTICLESARTICLESSilos Suffocate Sustainability: Here's How to Do Better Over the last 20 years of coaching sustainability leaders, I’ve noticed a trend. By mindset, these leaders generally fall into one of two categories: doer or ringmaster. The way they...
Case Study: How a Global Industrial Leader Unlocked Non-Traditional Returns from Real Estate for Environmental, Social, and Business Impact
ARTICLESARTICLESCASE STUDY: HOW A GLOBAL INDUSTRIAL LEADER UNLOCKED NON-TRADITIONAL RETURNS FROM REAL ESTATE FOR ENVIRONMENTAL, SOCIAL, AND BUSINESS IMPACTIn today’s rapidly evolving business landscape, sustainability is no longer just a buzzword; it’s a strategic...
1,600 Species, 50 States: Looking Ahead for Mitigation Providers
ARTICLESARTICLES1,600 SPECIES, 50 STATES: LOOKING AHEAD FOR MITIGATION PROVIDERS Presented at the 2020 National Mitigation Banking & Ecosystem Banking Conference Registration of crop protection products, particularly challenges related to achieving...